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Philip Morris Limited (PML) Launches Disposable Vape Veeba in UK

2023-03-06

Philip Morris Limited (PML) Launches DISPOSABLE VAPE Veeba in UK

According to reports, Philip Morris Limited (PML), through its brand Veeba, has entered the Disposable Electronic Cigarettes market in the UK, offering a premium option in this category.

Veeba offers nine flavors to choose from, including Gold, Indiblue, Turquoise, Yellow-Green, Summer, Red, Classic, Coral Pink, and Mauve.

The nicotine content in its e-liquid is 1.8% (20 milligrams/milliliter), and each production batch receives a Certificate of Analysis (COA) and undergoes regular and random checks to ensure the correct liquid composition and nicotine content.

According to the supplier's marketing practices, the design of packaging, devices, and flavor descriptors is aimed only at adult smokers. It explains that Veeba does not use flavor descriptions that may appeal to young people for commercial purposes, such as candy or dessert images or descriptions, or colorful or fancy devices or packaging. Instead, subtle colors and functional flavor descriptors work with PML's youth access prevention program, focusing on providing opportunities for existing adult nicotine users and adult smokers to use Veeba.

Veeba's suggested retail price is £4.99 and can be purchased from participating wholesalers and PML's digital trade engagement platform (DTE), with support from introductory discounts for retailers.

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